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Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it now features over 1 thousand million AI videos.

Testing and Rollout

The update is undergoing trials over the next few weeks before a global release. This advancement comes amid a rise in AI content, driven by new content generation software.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this material is considered low-quality AI content, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.

Based on user feedback that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we aim to give people the power to see more or less of that, depending on their own likes,” commented a spokesperson.

AI on the Platform

The service disclosed that there are now over a billion videos on its app labeled as artificially created. Overall, over 100 mn videos are submitted to the app each day, making clips made by AI a minor part of its overall inventory.

Customizing Your Feed

Members will be in a position to limit or boost the volume of AI content they view by using the topic control setting in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the filter encompass current affairs, clothing, aesthetics, and choreography.

Content Labeling and Policies

Its rules mandate users to identify lifelike AI-generated content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any realistic artificial content that is unmarked can be removed under its user guidelines.

Additionally, the service will from now on apply an AI-generated tag to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to help prevent users from trying to bypass the labeling process.

Responsible AI Funding

The company is also introducing a $2 million AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This project will assist charitable organizations dedicated to educating computer science.

Content Safety Approach

TikTok has defended its safety measures, amid controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce hundreds of positions in its user protection division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it is viewed by staff. TikTok stated a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to the use of its AI tools.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is making a difference work at speed.”